Went through some of the online training tools on Google Analytics (GA) provided by Google. Definately it was informative. GA is a tool which can be used by a company to understand their customers behavior in respect to their products.
Its quite interesting to see how data can be collected from every digital medium, then processed, configured and reported in a concise manner which proves to be a major help to companies in making their decisions. In any analytic tool, two types of data can be found: Metrics and Dimensions.
Dimensions are characteristics of your customers. Example: geographic location, source from where they entered the site or a link of page they view.
Metrics are quantitative data like all the figures and numbers. Number of users, number of page views or conversion rate (when customer makes a purchase).
These data types are always found in digital analytic tools.
Its quite interesting to see how data can be collected from every digital medium, then processed, configured and reported in a concise manner which proves to be a major help to companies in making their decisions. In any analytic tool, two types of data can be found: Metrics and Dimensions.
Dimensions are characteristics of your customers. Example: geographic location, source from where they entered the site or a link of page they view.
Metrics are quantitative data like all the figures and numbers. Number of users, number of page views or conversion rate (when customer makes a purchase).
These data types are always found in digital analytic tools.
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